Fund startups
To a certain extent, the builder is a fund manager. That is to say: investors deposit their assets in the builder, trusting that the builder will invest it intelligently to extract a return.
That is why we say that investing in startups is one of the key activities of the builder, and management must perfectly understand the possible investment strategies to elucidate the most convenient way to manage money and increase the valuation of the portfolio.
Account for assets
A common mistake that a builder's management can make is offering services to your startups without charging for them. This practice may seem sensible at first glance; It certainly seems more comfortable in the short term, but it is bad practice. Why is it a mistake, and what is the correct way to do it?
Let's analyze a practical case. Let's imagine that a venture builder invests money in setting up a startup. In addition to this money, the builder develops a mobile application for the startup, whose market cost is around €20,000. Now we propose two scenarios:
Scenario A | Scenario B | |
---|---|---|
Monetary contribution from the venture builder for the founding of the company | 30.000€ | 50.000€ |
Invoice issued by the builder for the technological development of the app | 0 | 20.000€ |
In the first scenario, the venture builder has invested €30,000 in the constitution of the startup, although it has additionally developed a mobile application for the startup. However, the builder does not pass the bill to the startup for this development. The builder simply assumes that expense as part of his natural work. In total, the builder has incurred €50,000 in spent, but it has only invested €30,000.
In the second scenario, on the other hand, the builder has invested more money, €50,000, although he has later charged the startup €20,000 for the development of the app. In this case, the builder has declared the value of the app. In total, the builder has incurred €50,000 in spent, and has invested €50,000.
As we can see, in both cases, the money that ends up remaining in the startup's coffers is €30,000. Likewise, in both cases it cost the builder €50,000 to establish the company and develop the app. However, in the second case, The company's accounting balance shows an asset of €20,000, while in the first case, there is no asset to account for.
Scenario A | Scenario B | |
---|---|---|
Money in box | 30.000€ | 30.000€ |
Company assets | 0 | 20.000€ |
In simplified terms, this is important because assets represent the investments that a company has made. Anything that is not accounted for cannot be considered an investment. This becomes a problem when the company seeks a loan from a bank or approaches investors, especially institutional ones.
However, when the builder decides to invest additional money and subsequently develops a service for the startup for that same amount, they record the expense and generate an asset.
Furthermore, the company's share capital is another factor that influences the company's valuation and its creditworthiness. When a company has a high share capital, it becomes clearer that the partners are risking their capital. As shown below, the share capital is significantly higher in the second scenario:
Scenario A | Scenario B | |
---|---|---|
CEO Contribution | 600€ | 600€ |
CTO Contribution | 600€ | 600€ |
Builder Contribution | 30.000€ | 50.000€ |
Social capital of the company | 31.200€ | 51.100€ |
Let us remember that the first key activity of a builder is to increase the valuation of the portfolio. This valuation, from the strictest point of view, is the accounting valuation. Therefore, when the builder issues invoices for their services, they are accounting for the contribution of assets, thereby contributing to increasing the valuation of the company. This effect is even more pronounced when the builder offsets this expense with an additional monetary contribution.
Investment Methodology
Complete Investment
The most straightforward and widespread form of investment is a single, lump-sum disbursement, often coinciding with a company's inception. This approach's primary advantage lies in its simplicity: it's easy to understand, thus reducing confusion for entrepreneurs, and minimizes management and administrative efforts, thereby cutting costs. Moreover, a one-time investment signifies a clear milestone, marking the entrepreneur's official endorsement by the investor and validating them as a management-supported entrepreneur.
However, this method's downside is that it limits the investor's flexibility and foregoes chances to reassess the team's or business's suitability.
Fractional Investment
An alternative to the single payment model is distributing capital injections over time, tied to predefined growth milestones.
The fractional investment methodology's main advantage is the reduced financial risk for the investor. It ensures closer supervision of the team, clearer expectations, and more frequent assessments of the team or idea's viability. Additionally, it allows the investor to control the amount invested during the incubation process, enabling incremental funding.
The drawback of this method is that it complicates the builder-investor relationship, which in some cases can weaken the investor's recruiting ability. It also demands more management and administrative oversight.